In the digital age, the majority of home buyers in the U.S. rely on the Internet when searching for their next property, and nearly half of them turn to a search on the world wide web as a first step. There are more and more eyes out there actively searching for properties online, and the best way to catch their attention is with visually captivating photos.
The problem comes when it’s time to actually capture the photos of your home. What techniques will generate the most interest from buyers? How do you show off the remarkable features and architectural details of your property? What kinds of photos will stand out from the millions and millions on view right now? That’s where we have you covered. Read on to learn six photography secrets to make your home truly shine on the Beverly Hills real estate market.
Determine what makes your property visually appealing
- Extensive grounds or well-manicured landscaping elements
- Water features like pools, ponds, streams, beaches, waterfalls, and bird fountains
- High-end or luxury amenities in the kitchen, living room, or patio
- Quality materials in the flooring, furniture, lighting fixtures, or counter space
- Outstanding architecture like stairwells, parquetry, columns, or expansive windows
- Additional recreation rooms, home offices, entertainment areas, garage space, screened porches
Set up an appropriate background
Offset a white painted wall with a striking piece of artwork. Tidy the bookshelves and remove clutter. Consider color as well: a bedroom may look best with cooler colored sheets, while a kitchen could really pop with a gleam of bright white or metallic tones. Each room should express its function without becoming bland and generic. The kitchen should stress cleanliness and efficiency, the bedroom relaxation, and the facade a welcoming appearance.
Remove dust and clean fixtures to a sparkly shine
Light fixtures are another element of the photo that can lose its luster if not properly cleaned. Ideally, you want all your lighting, lamps, and chandeliers to shine, as they give photographs an extra element of luxury if they let off a gleam. Replace dated lampshades, ensure all lightbulbs are new and matching in luminosity, and be sure to clean the nooks and crannies in each fixture so they are dust-free.
Avoid “over staging” photos
Unfortunately, many photos of luxury homes can overdo the staging process. Try to remove yourself from the picture and imagine what you would like to see in a listing photo. In most cases, a clean, simple stage with one or two points of interest (like a vibrant throw rug, a lavish floral arrangement, or a bright metallic trim to a mirror or table) will be enough.
If in doubt, make your photos brighter
Balance is the name of the game when it comes to dialing in brightness in listing photos. Try to limit the exposure of a bright noonday sun, as it could streak across the image and cause blurring. Aim to snap your pictures on days with a little cloud cover or later in the day when the light is more diffuse. That way, the light source will cover the surfaces of interior rooms evenly and not be too abrasive for viewers.
Stress any unique architectural features
In most cases, it will be a unique architectural feature that stands out in the house. If you have fine moldings encircling the walls of your dining room, emphasize them by placing the camera lower to the floor and angling it up. A long hallway with patterned horizontal wainscotting is an excellent opportunity to point the camera in a way that shows off the rhythm and length of the space. An open parlor room or entryway can be displayed with a wide-angle lens, though you should use them sparingly.
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*Header photo courtesy of Shutterstock